Central TAFE Advanced Diploma of Graphic Design student Catriona Lamb of Beechboro has been selected as the winning designer for a ground breaking sustainability project in the medical world.
Two General Practitioners, Dr Richard Yin and Dr George Crisp, were in search of a way of promoting sustainability within General Practice.
“Many GP’s are practising and living sustainably as the climate change issue has some profound health implications both globally and within Australia. There are many GPs making significant changes. Unfortunately their efforts are often invisible. So we were searching for a method of making their contribution visible,” said GP Richard Yin.
Students were given a brief to devise a strategy to brand Richard and George’s project and extend its ‘green’ messages to the community. Students needed a solution that could link sustainable practices together under common branding.
The essential deliverables were an identity (either logotype or symbol), stationery design, certificate and exterior signage. They were also allowed to come up with any additional promotional application they felt could deliver the message of sustainability effectively within a practice.
Following a review of a great range of ideas from the students, Catriona’s work was chosen by the doctors as the winning design.
Both doctors were very impressed with the variety of ideas generated and they are keen to launch the new branding and incorporate it into a new website they are developing.
“Through this project we felt that we could make visible the individual attempts by GP’s in their practices to be sustainable and have them be part of a collective effort that would have more impact in a way that could persuade colleagues to become involved and also make a statement to our patients about our stance on this topic,” said Richard.