You never know which doors will open for you following training at Central TAFE. Former student Joanne Shannon has gone from part time study in Public Relations to the highest office in the State, working as Senior Media Advisor to the Premier, the Hon Colin Barnett. Joanne kindly agreed to a answer some questions on her time here and subsequent career path.
How did you start your career in PR/Media?
Working as a Clerk at an engineering company my first year out of school, I saved enough cash to fund a trip through Europe. I met a fellow traveller who worked in the Public Relations Department at Disney. Aside from the obvious delights that come from working for Disney, PR sounded like a career I could get into.
On my return to Perth, I looked in to courses at Central TAFE. I didn’t want some fancy title after my name; I just wanted the skills for the job. I completed my Diploma of Public Relations part-time, while working full-time at a direct marketing company. I learnt from people with real industry experience. People with amazing stories from their careers that I still reflect on to this day.
How did your TAFE qualification help you with your career?
My TAFE qualification, along with a lot of hard work, has led me to the Office of the Premier, Colin Barnett where I work as Senior Media Adviser.
What are your main responsibilities as Senior Media Advisor to the Premier?
I keep the Premier up to date on the issues running in the major newspapers, radio news, talkback and online. I plan media opportunities and interviews and liaise with journalists all day. After 18 years in politics the Premier has a pretty good idea how to handle the media but I like to think I give him a few tips every now and then.
Would you recommend TAFE to someone wishing to follow your chosen career path?
TAFE is a great starting point for anyone wanting to get into PR. Good luck!